Hello
"My ideal client is a startup small business owner who feels overwhelmed by adding "just one more thing" like marketing to their already full plate. I simplify the process by providing strategy, not just services—blending coaching with execution—so they gain clarity, confidence, and results, while my upcoming online courses offer a fun, affordable way to learn by doing."
Leia Morrison
My Story
Consider me your marketing partner, dedicated to helping your business shape and amplify YOUR unique voice.
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After decades of experience as a business owner and print advertising manager for newspapers and destination marketing organizations, I founded The Firekeeper eleven years ago to fill a critical niche: crafting brand strategies that resonate. Most recently, I stepped into the corporate world as a marketing director, leading strategy and growth for the past three and a half years. Now, I’m returning to my passion—education and marketing support—empowering business owners like you to take control of your brand and communicate with confidence.
By blending creativity, strategic communication, and a deep understanding of your business, I work across all channels to elevate your brand, drive awareness, and foster lasting customer relationships. Together, we’ll spark connections that grow your business and keep your message burning bright.
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Industries that I have worked with
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Tech Companies
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Destination Marketing Organizations (DMOs)
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Newspapers
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Podcasts
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Event Venues
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Universities
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Small Businesses & Startups (across various industries)
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Not-for-profit organizations
Services
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Marketing Strategy & Content Creation
I help businesses attract and engage their audience through strategic content, email marketing, and social media. From compelling blog posts and videos to targeted campaigns, I create high-quality content that boosts brand awareness, nurtures leads, and drives conversions. My social media strategies ensure a strong online presence, while email marketing keeps customers informed and engaged.
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Website Optimization & SEO
A high-performing website is key to business success. I provide website audits, SEO strategies, and data analysis to improve search rankings, user experience, and conversion rates. By optimizing content, technical SEO, and site performance, I help businesses increase visibility, attract organic traffic, and maximize marketing ROI.
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Consulting, Training & Events
For businesses managing their own marketing, I offer consulting and training to strengthen strategy and execution. My marketing audits and data-driven insights provide clear recommendations for growth. I also specialize in planning corporate events, particularly team-building experiences for smaller teams. Plus, stay tuned for upcoming self-paced marketing courses!
Contact
I'm always looking for new and exciting opportunities. Let's connect.
970-275-8927